First of its kind? New job advertised in Australia

I have just been sent an alert about a new job advertised in Australia  for a Planning and Implementation Manager – Conductive Education, based at the Cerebral Palsy Education Centre (CPEC),  who will be involved in the production of courses at the centre, e-learning packages  and on-line course modules.
The CPEC want someone :

Coming from an education background where you have had experience developing course modules this is a role that will align your values and take this world leading programme to Australia and abroad.

Further information is available at

No mention is made of the need for knowledge or experience of Conductive Education that I could find.