Training In The Retail Industry

What it's about

Key chapters

• Summary

  Training is now more than ever a major way to drive growth for retail companies. Discover best practices for providing an outstanding customer experience.

• 01 Brands Must Offer An Experience

  In 2016, 90% of companies will compete on the basis of their customer experience.

• 02 Does Training Need To Change?

  Providing quality customer experience involves, at first, a rigorous recruitment process but above all it entails putting an effective training strategy into place to efficiently train sales staff to guarantee their expertise on products that are constantly evolving.
  

• 03 Transform The Store Into A Place Of Learning

  To successfully fill their role, trainers need to base their approach on three pillars: offering tailor-made content for each shop, transforming training into a key performance indicator and adapting to technical constraints.

• 04 Rethinking The Role Of Your Sales Staff

  Technology is evolving faster than ever and the role of in-store sales associates has become more complex and is now focused on tasks with the highest added value. Faced with these changes, traditional training methods lag behind. Yet, it is crucial to cultivate a meaningful training experience for employees and is a significant performance indicator in today’s world.

• 05 Expand The Learning Experience

  Faced with competitors that are constantly innovating, providing a brand experience that meets client expectations is not always enough. You must be able to surprise and surpass customer expectations. To do so, staff members need to be committed to, and believe in, the company's mission.